A custom POP display utilizing a backlit SEG light box and “storyboard."
Kohler Co. approached us with a goal/design that would eliminate the need to display actual merchandise but still attract consumers to their bays versus their competitors.
We assisted in these efforts by utilizing a backlit silicon edge graphic (SEG) light box and fabricating a “storyboard”. This helped showcase the various materials/finishes that they were offering.
We also engineered an interactive “sound knocker” mechanism that helped highlight their competitive advantage of new sound-dampening technology.
As anticipated, consumers came to the light boxes due to a disruption of normal store setting. It was also discovered that not only did the samples realize their function, but they were actually a more efficient method. This allowed customers to touch and feel them, compared to competitor merchandise that was out of reach.
Virtual POP display
- Produced renderings
- Engineered CAD drawings
- Fabricated/installed “proof of concept” unit
- Created/drop-shipped ensuing production units
- Material storyboard with samples
- Upright bay covers (powder coated to customer color spec.)
- Easy connect LED light box
- SEG fabric graphic
- Hardware kit
- SEG fabric
- LED lights
97”l x 9”d x 79”t