Point of Purchase Display for Kohler Co. Sinks


A custom POP display utilizing a backlit SEG light box and “storyboard."

Kohler Co. approached us with a goal/design that would eliminate the need to display actual merchandise but still attract consumers to their bays versus their competitors.

We assisted in these efforts by utilizing a backlit silicon edge graphic (SEG) light box and fabricating a “storyboard”. This helped showcase the various materials/finishes that they were offering.

We also engineered an interactive “sound knocker” mechanism that helped highlight their competitive advantage of new sound-dampening technology.

As anticipated, consumers came to the light boxes due to a disruption of normal store setting. It was also discovered that not only did the samples realize their function, but they were actually a more efficient method. This allowed customers to touch and feel them, compared to competitor merchandise that was out of reach.


Project Details

Client Name:
Kohler Co.

The Need:
Virtual POP display

The Process:

  1. Produced renderings
  2. Engineered CAD drawings
  3. Fabricated/installed “proof of concept” unit 
  4. Created/drop-shipped ensuing production units


  • Material storyboard with samples
  • Upright bay covers (powder coated to customer color spec.)
  • Easy connect LED light box
  • SEG fabric graphic
  • Hardware kit

Materials Used:

  • SEG fabric
  • Aluminum
  • Steel
  • Plywood
  • Hardboard
  • LED lights

97”l x 9”d x 79”t

  Designer:  Jason Gudex

Jason Gudex